Since 2000, and against the background of a broad mobilisation of migrant activists, a specific form of ›welcome culture‹ has emerged in Geneva. The ›Genevan Way‹ is characterised by practices of differentiation between ›good‹ and ›bad‹ migrants as well as a stratificatory assignment of ›human rights‹ that follows a market-based, neoliberal logic. These practices are based on specific problematisations and patterns of valuating human bodies and everyday practices as well as on categorisations of groups of population that are founded on geopolitical as well as biopolitical assumptions. In a Foucauldian and Deleuzian perspective, the article analyses four constitutive elements of the ›Genevan Way‹: the migrant struggles, the transformation of migrant strategies, the emergence of a specific form of ›making up‹ migrants, and a reformulation of human rights. The result is a set of technologies of governing migrant subjects that differentiate, not only places of origin, but also levels of applicability and risk potential. Notions of human rights and citizenship are recoded towards an economisation of these categories. The ideal figure of this new matrix of human rights is a meritocratic citizen.